Turtle Labs
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Open for new projects - 2026

Your Brand, Under Water

Most brands are sinking slowly and never notice the leak. We find the holes, fix the story, and make you unmissable.

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Trusted by teams across 5 countries
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Score the website itself

Paste a URL. WebOS crawls every page it can reach, scores messaging, conversion, trust, performance, accessibility, SEO, mobile and carbon, then ranks every issue by severity with the hours to fix it. Free, and no account.

Score the brand instead:

Know your
Brand
Score

Five areas scored, then a ninety-day plan to fix the lowest

Each area is scored on its own, so you can see which one is dragging the rest down.

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Your Brand Health Diagnostic

Your Brand Score: {{ displayScore }}/100

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✓ No weak areas found
Every category scored above the line. Keep the system enforced and publish your numbers, which most brands in your category cannot.

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Get Your Full Brand Health Report

Three details and your full report is on its way: your five benchmark scores, what is working, what to fix first, and a ninety-day plan.

✓ Breakdown on its way - check your inbox.

We only use these details to reply to you. No newsletters unless you ask, and nothing is shared with anyone else. See our Privacy Policy.
Book Free Strategy Call
The Problem

The Silent Leak

Small gaps in your brand are costing you buyers today.

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Portfolio & Showcase

Selected works

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View more work
Our Methodology

Five Things, Scored

The same five areas we review before any client project.

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See My Score
What we do

Brand strategy, websites, marketing and film.

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Packages

Subscribe, or hire the studio

The software is a subscription you can start free. The done-for-you work is a project with a scope and a signature. Most brands use both.

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Want it done for you? Turtle Labs Studio

Naming, identity, websites, film and packaging, run as proper projects by Turtle Labs Studio. Scoped and priced per brief, because a logo for a metro system and a logo for a coffee roaster are not the same job.

Start a brief ↗
Real Transformation

Same Brand, Transformed

A side by side look at what two months of clarity does.

Before Clarity

DTORR Dubai · Technical Equipment

Generic specs sheet, confusing jargon, low mobile conversion rate, competing strictly on price discounts in the Gulf market.

After Turtle Labs

DTORR Dubai · Tough Brand Positioning

Unmistakable enterprise authority, +42% conversion lift, 85% lower page load payload, zero discount negotiations.

↔
Client Proof

Brands Like Yours

Real outcomes, told by the people who lived them.

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Proven Process

How We Work

Four steps from unclear to unmistakable.

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Deep Experience

Sectors We Know

From ayurvedic wellness to metro rail, we've done the research.

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Get Sustainable Brand Playbook

Not Ready Yet?

Start with the free Sustainable Brand Playbook. 200+ founders already have it. We'll email you a copy.

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We only use these details to reply to you. No newsletters unless you ask, and nothing is shared with anyone else. See our Privacy Policy.
Measurable Proof

The Numbers So Far

What happens when brands take their score seriously.

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About Us

Twelve years of fixing the same leak

Turtle Labs started as a branding and design firm in 2014. Same work, sharper tools: we build brands, and the software that keeps them honest after the launch deck is closed.

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Journal

See all articles →
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Index

Branding, websites and marketing, globally

Plainly, in the words people actually search for. Everything below is something we do, and each one goes to the part of the site that explains it.

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Sectors we have worked in

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Creating tough brands, globally. Clients across the UAE, Australia, the EU, Singapore and India. Remote by default, on site when the work needs it.

Take Action

Let's Fix This

One free call. Bring your score, leave with a plan.

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Your session

Selected date
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30-minute call · you'll pick the time on Calendly · {{ slotsTzLabel }}
🎉 {{ bookedSummary }} is pre-filled in the Calendly tab we just opened - just pick a time and confirm.

We only use these details to reply to you. No newsletters unless you ask, and nothing is shared with anyone else. See our Privacy Policy.
Free · emailed as PDF

Brand Strategy Workbook

A guided, fill-in-the-blanks workbook that helps you build a sharper brand strategy in minutes: foundation, audience, positioning, voice and a 90-day plan.

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Coming Soon: The Turtle App. Your Brand OS
Your brand score, works and journal on your home screen. We are putting the finishing touches on it.

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Your brand score in 2 minutes Get a Brand Audit →
Free Brand Strategy Workbook
A 12-page PDF to audit your brand, find the leaks and prioritise fixes. No cost. Tap to get it.
Free · emailed as PDF
Brand Strategy Workbook cover

Brand Strategy Workbook

A guided workbook that helps you build a sharper brand strategy in minutes. Drop your email and we'll send it over.

We only use these details to reply to you. No newsletters unless you ask, and nothing is shared with anyone else. See our Privacy Policy.

No spam. Unsubscribe anytime.

Check your inbox ✓

Thanks for taking the first step to build your brand. The Brand Strategy Workbook is on its way to {{ workbookEmail }}. Have a look in spam if it is not there within a minute.

Feel free to connect with Turtle Labs anytime. Need assistance with building your brand strategy? Book a call below.

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Choose Your Path

How would you like to proceed?

Both paths use the same 10-question audit. Choose what works for you.

Your score is already here

Do you wish to reevaluate? Your current results will be cleared.
🐢 Turtle AssistantQuick answers, instantly
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Next steps
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{{ popupMediaEl }} {{ popupInitials }} Watch the full film
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Outcomes
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View case study →
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Welcome to Turtle Labs

Two minutes, and you will know where you stand.

Pick the one that matches what you are trying to fix.
Free · No obligation

Liked what you saw?

Get a scoped proposal with timelines and pricing, usually within one working day.

✓ 184 brands scored across industries ✓ Serving UAE · AU · EU · SG · IN ✓Get a reply from a strategist, not a bot
✓

Request received!

Our strategist will send your proposal to your email within one working day.

A proposal is an offer, not an agreement: figures stay indicative until scope is agreed. We use your details only to reply, and share them with nobody. Terms · Privacy.

Your Brand Sustainability Card

Generated live on screen. Download or share with your co-founders.